Impulse Embedded Celebrates 30 Years of Growth and Achievement

And recognition of a 20-year partnership between Advantech and Impulse that has played a pivotal role in their shared success

Founded in 1993 by Graham Whitehouse with just four members of staff, the original vision for Impulse Embedded arose from the desire to connect UK companies with global technology and support customers’ unique projects. Impulse achieved this from the beginning by being the familiar link between customers and carefully selected and reliable manufacturing partners. From these humble beginnings to the present, 30 years later, the company has grown substantially and still includes some members of staff who have been with the company since the beginning.

Impulse’s journey began in the Old Vicarage in Tittensor, Staffordshire. Staffordshire has always been their home – and as the company’s breadth and staff number advanced, so did the requirement for a more spacious and accommodating headquarters. From their current base in Chesterton, Newcastle-under-Lyme, Impulse Embedded are continuing to grow and innovate.

Over the years, Impulse have partnered with some of the greats in the world of technology who specialise in industrial and embedded computing, networking, intelligent systems, and IIoT. To this day, they still stock these innovative devices and components from their valuable manufacturing partners. In addition to this Impulse also provide customisation services for truly unique products, technical training and full product lifetime support.

In addition to these milestones, Impulse Embedded have also:

  • Become ISO 9001:2015 certified and are working towards ISO 14001:2015.
  • Created an ‘Innovation Hub,’ which combines a development lab, media room, and new tech support seats with a large training facility filled with server racks for hands-on training.
  • Added electric vehicle charging stations to our headquarters to aid our sustainability goals.

To commemorate this anniversary the whole Impulse team went on a weekend retreat to the picturesque Peak District, where they collectively reflected on their rich history, celebrated the present, and eagerly anticipated the future. The weekend was filled with laughter, camaraderie, the creation of enduring memories and of course, a cake, and what better way to mark their 30th birthday than with their very own VELA Rack PC cake!

The cake also served as a symbolic nod to yet another remarkable achievement. It acknowledged the enduring 20-year partnership between Advantech and Impulse, a collaboration that has played a pivotal role in their shared success. Additionally, it honoured the impressive 40-year legacy of Advantech in the Industrial Computing world.

The cake became a delicious centrepiece, embodying both the longstanding partnership and the enduring success of Advantech’s four decades in business. Cheers to 30 years of Impulse and to the strong bonds that have made the last two decades with Advantech truly exceptional.

Speaking on their milestone, Craig Stone, CEO of Impulse Embedded, said: “I take pride in our company’s journey thus far, marked by consistent improvement over the past three decades. Our success is a testament to the hard work of our team, the unwavering support of our valued clients, and the dedication that defines our company culture. As we look ahead to the future, we remain committed to the innovation and incredible partnerships that have made our journey a success.”

Impulse Embedded is a leading provider of Industrial computing systems and solutions. Their customers rely on them to provide the best embedded computing products and solutions for the challenges presented by today’s industrial demands. Together with their global manufacturing partners Impulse provide world-class innovative embedded computing and automation products and solutions suitable for multiple industrial market sectors.

For more information on their embedded systems, please visit or call +44 (0)1782 337800.