Ultralife Corporation has announced the appointment of Jeffrey Luke as Chief Marketing Officer and James Pope as Senior Vice President — Sales & Business Development, Battery & Energy Products.
As Chief Marketing Officer, Jeff will be responsible for reframing the company’s corporate and brand strategies, providing alignment and accountability throughout the global organisation. He will collaborate closely with the sales and engineering teams to develop and execute effective go-to-market strategies, ensuring that Ultralife’s products and solutions meet the evolving needs of customers. Jeff brings over two decades of experience in B2B marketing, including genomics, agriculture, heavy equipment, energy, and industrial computing.
In his new role, James will focus on expanding Ultralife’s reach into both existing and new markets and applications, and on aligning the efforts of its global sales and business development teams in pursuing opportunities that maximise revenue, build strategic partnerships, and strengthen the company’s presence in competitive markets. He brings over thirty-seven years of experience in the battery and power industry, with a career that spans all major segments of the industry, including cell manufacturing, pack manufacturing, charger development, and work with representative organisations supporting battery and power solutions.
“As we enter 2025 and begin to commercialise our transformational products, strengthening our marketing and sales activities is critical to the successful execution of our long-term growth strategy,” said Mike Manna, President and CEO of Ultralife Corporation. “Jeff has a passion for seeing people, ideas, and companies thrive and has fostered these outcomes through continuous improvement, innovation, and coaching programs. James has an established reputation as a dynamic leader in sales and business development and a proven ability to align technical innovation with strategic business objectives.”
“With Jeff and James joining our executive management team, we are even better positioned to expand our new product development pipeline, foster durable customer relationships, and capitalise on highly attractive growth opportunities to achieve our ambitious reach and growth goals,” added Manna.
To find out more about Ultralife Corporation’s products, including its power solutions and communications and electronics systems, visit the company’s website https://www.ultralifecorporation.com/
