Informa has appointed Peter Bush Communications to create a PR campaign promoting the IPEX 2017 exhibition, and Consorcio Ltd to provide Social Media and Social Marketing support before and during the event.
IPEX 2017 will run from 31st October to 3rd November 2017 at the NEC in Birmingham, and is the oldest and best known print industry exhibition held in the UK. Peter Bush Communications and Consorcio are tasked with bringing new developments at IPEX 2017 to the attention of a wide international audience as well as the established UK industry.
Caroline Watson, IPEX 2017 Marketing Director at Informa Exhibitions, said; “IPEX 2017 is going to be the most important and the only truly international print show held in the UK next year. IPEX is the oldest print exhibition in the world and has built a great reputation over decades as a showcase for real print innovation. The appointment of Peter Bush Communications and Consorcio to handle PR and Social Media is a critical step in the marketing programme that will help deliver a great event for exhibitors and visitors alike.”
Informa has switched the frequency of IPEX from four years to three to match drupa (2016) and IGAS (2018), fitting it between the two, and has conducted extensive market research to understand international market demands. This has resulted in innovations such as exhibitor pricing that includes power and lifting at the NEC. Other innovations aimed at providing a better visitor experience include strict limits on stand size (to help visitors make best use of their time) and an emphasis on ‘Print in Action’ displays so visitors can judge the real capabilities of the products on display.
Caroline Watson continued; “We’ve spent a great deal of time talking to exhibitors and visitors from previous events and used their feedback to develop a genuinely user-friendly format. We fully expect to have on show for the first time production versions of many key models and technologies announced at the forthcoming drupa, and combined with the show’s 500m2 capped stand size and emphasis on active displays, this will make IPEX 2017 a great buyers’ event. Visitors will see everything they need quickly and easily, all in one place – innovation in printing, finishing, consumables and materials, and inspirational ideas about how to use them creatively to build brands and brand image.”
