Chris Baker, director of Rotech – designer and manufacturer of offline advanced carton feeding systems – reflects on packaging trends facing the industry, in particular the rise of the stand-up and how RF1 technology can aid traceability.
In recent years packaging trends have involved issues such as size, ease of opening, increased use of sustainable material and the ability to market products on pack.
With demographic trends shifting towards more people living in big cities, packaging for urban-dwellers has had to address the 1-2 person size households and the increase in food-to-go eating habits. Shelf appeal is also a hugely important issue – and fully printable packages with the potential to incorporate attractive graphics and bold colours have an advantage.
