Fibrelite has grown and evolved through its core values of quality and innovation into a brand whose
name is synonymous with product excellence, innovation and great customer service. Fibrelite has
announced that they will be launching their new branding this week to reflect their new global market
positioning.
Fibrelite has led the way in composite technology since 1980 with the design of the world’s first
composite manhole cover as a prototype for Esso UK to eliminate health and safety issues associated
with traditional heavy metal covers. From there, Fibrelite grew as the retail petroleum industry
adopted their covers as the industry standard, now selling to over 80 countries worldwide with
manufacturing facilities on three continents.
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This commitment to innovation continues to drive their approach today, and shape tomorrow, as
they create bespoke solutions that reflect their global reputation and heritage.
Growth Across Three Continents, and Acquisition by OPW, a Dover Company
Fibrelite continues to evolve, with key events including the opening of a US manufacturing plant in
2005 and Malaysia in 2010, which saw record sales the year immediately following its opening.
Fibrelite was then acquired by OPW in 2013, a global leader in fully integrated fuel handling and
control solutions which also values innovation, having earned more patents than any other
equipment manufacturer. OPW is owned by Dover Corporation, a diversified global manufacturer
with revenues of over $8 billion, specialising in the fluids, energy, engineered systems and
refrigerated food and equipment sectors.
Growth Through Commitment to Innovation
Fibrelite puts their sustained growth down to continued investment in product innovation and
commitment to providing customer specific solutions for clients worldwide, frequently resulting in
entirely new products. These range from creation of the world’s first composite cover back in 1980,
to the first composite multiport covers and the only 90 tonne rated composite trench covers on the
market, both of which were created in the last two years.
As the experts in their field, they have access to a collaborative worldwide network with almost
limitless skills, resources and experience. This breadth of knowledge allows them to consistently
deliver forward-thinking, cutting-edge solutions at scale and speed.
Press Release 28/06/16
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New Global Brand Positioning
Considering the myriad successes of recent years, Fibrelite decided that it was time to innovate their
branding itself as a reflection of their new market positioning on a global scale as part of OPW and
Dover, whilst maintaining their commitment to innovation as they continue to grow into an
increasing number of new industries.
Fibrelite’s new branding has launched this week! This is the first stage of Fibrelite’s new global brand
positioning, which will be followed by a new mobile friendly responsive website in the coming
months, reflecting their continuing dedication to growth through innovation and strong customer
relationships.
