Often cited as one of modern life’s greatest frustrations, cap and wrap rage affects all ages, with the prising open of tightly sealed packaging causing injury and alienating consumers. On the flipside, for packaging injection moulders it’s a fine balancing act between heightened product security using tamper evident closures and ease of opening, and keeping products fresh and visually appealing while using less packaging.
Despite these competing agendas, there’s no rationale for poor design emphasises Kevin Heap, packaging expert at Sumitomo (SHI) Demag UK. “As well as introducing complex security measures and child resistance closures, injection moulders serving the packaging sector need to offer packaging functionality for target consumers,” says Kevin.
With life expectancies continuing to rise and the introduction of the Falsified Medicines Directive, whereby safety features need to be included on all medicines by February 2019, specialist closure moulders are rapidly pioneering new and creative approaches to ensure packaging remains friendly for all while protecting trademarked brand integrity.