Danfoss Drives appoints Alan Baird as UK & IE country manager

Danfoss Drives has announced the appointment of Alan Baird as UK & Ireland Country Manager. In his new role, Alan will be responsible for all aspects of the company’s activities, including sales, marketing, drive solutions, technical and aftermarket support. Alan’s very successful career has included senior positions with some of the major players in the variable speed drives and power electronics sectors, including ABB, Control Techniques and Turbo Power Systems. He brings to Danfoss Drives the benefit of more than 20 years of wide-ranging technical and commercial experience.

“Danfoss Drives is a fantastic company,” said Alan. “It is a pioneer, innovator and true world leader in variable speed drives, with outstanding products backed by superb people. I can see many opportunities for the company to build on the huge success that it has achieved to date in the UK and Ireland. And I’m confident that my desire, experience and abilities will allow me to continue the progress of Danfoss Drives.”

Alan is particularly focussed on developing closer relationships with system integrators, enhancing the Danfoss DrivePro service partners and backing the very successful Danfoss Drives distribution partners, not only with best in class products, but also with outstanding levels of service and support. He believes that the increasing importance of digitalisation, including Industry 4.0, the excellent portfolio of the combined Danfoss VLT® and VACON® brands along with the new DrivePro service concept provide strong growth opportunities for Danfoss Drives, as the company’s offerings are so well aligned with customer expectations and requirements.

“There’s no doubt that my new role is challenging, but I am relishing the opportunity to use my experience in this competitive and dynamic drives market.” said Alan. “I believe we have the best technology and the best people, so I’m very confident that we have a great future ahead.”