For many engineering businesses, 2020 was a year to forget! Furloughed workers, projects on hold, trade shows cancelled – we saw it all as the pandemic took hold. As we start a new year, there is light at the end of the COVID19 tunnel and now is the time to step up your marketing activities.
2021 promises to be a year of opportunities so let’s look at 5 activities you really need to be focussing on, to establish your position in the marketplace and tell your customers who you are and what you can offer.
Your Marketing Plan
Having a marketing plan is a tried and trusted way to keep track of what you need to do, why you need to do it and when you need to do it by. By identifying your key messages and target audience, you can make sure you are getting the best ROI for your marketing.
We cannot stress highly enough how important video is to your marketing success. From your buyer’s perspective, the idea of learning all about you or your products and services in a 2-minute video is so much more appealing than reading article after article on your website. The stats back this up:
- 86% of people would like to see more video from brands in 2021
- 95% of people have watched an explainer video to learn more about a product or service.
(all stats courtesy of Wyzowl 2020)
Think about how you can use video to enhance your marketing in 2021.
Your website is your window to a world of possibilities and new customers. Remember, it is the first thing a new contact will look at, so it has to reflect your brand and your business.
If you’re looking at your website and thinking ‘we need to get this updated’ then there’s a good chance your current and prospective customers will think the same, and that will reflect on your business.
Creating fresh and engaging content to use on your website, social media channels and other digital marketing outlets will be your biggest challenge, but it remains critical to your success. You need a plan as to how you will generate that content, so think about your key messages and who in your business is responsible for generating the necessary material.
There’s no denying social media is time-consuming, but it is critical to your customer engagement, so you need to do it right. Are the messages you are posting the right ones for your business. As with your content planning, identify your key messages for 2021 and schedule some campaigns that can be run on social media, amongst your other activities.
If the above makes you feel slightly light-headed, then a solution is at hand. Our GrowthEngineTM philosophy is specifically designed to run your marketing for you, raising your profile and generating leads for your business. For more details visit our website www.thecollectivegroup.co.uk/growthengine
To find out more please contact us:
tel: 01202 682322
email: [email protected]