New PR partnership to focus on engineering obsolescence campaign

~ PR campaign and key industry report will highlight issues in ageing electrical excitation systems across industry ~

Stafford PR agency Stone Junction is partnering with Tamworth-based power control specialist Excitation Engineering Services Ltd (EES) to handle its global public relations within a focus on the UK and the Middle East beginning in January 2024. The PR firm will be launching an industry report into power control systems to draw attention to obsolescence in electrical excitation and synchronous machine control systems. A key focus will be on how managing obsolescence can result in better regulatory compliance, reduced cost and a better total cost of ownership.

One of the first of its kind, the industry report will focus entirely on trends in the power control systems industry. The report will discuss how businesses in the sector struggle with obsolescence management, such as aging rectifiers and active cooling system failures.

This will provide opportunity for businesses to understand how managing obsolescence in the plant can help achieve regulatory compliance, consume less power and reduce energy bills, especially at a time when energy prices are forecast to increase.

“A staggering 30 per cent of assets within the average industrial plant are already obsolete,” explained Dr Patrick Ball, account manager at Stone Junction. “Our campaign with EES aims to confront this reality, by offering innovative solutions that not only modernise systems, but also streamline operations and improve plant longevity.”

Excitation Engineering Services is a specialist in power control, specifically synchronous machine control systems. EES offers design, manufacturing, maintenance and commissioning for new and existing equipment. The firm also provides tailored consultancy and training to clients, including fault-finding, desk studies, asset reviews, and training courses related to excitation systems.

Stone Junction has a track record of working with businesses across technology and engineering, with recent CIPR award wins with Brazilian electric equipment manufacturer WEG and metalworking tool manufacturer Sandvik Coromant. This marks 46 awards for the PR firm since its founding in 2006, showcasing its expertise in STEM marketing.

“Stone Junction’s approach stood out to us, especially because of its successful work with leading global motor and generator specialist WEG,” explained Colin Cox, business development manager at EES. “The team’s pitch impressed us with solid examples of their previous successes, such as the ‘unbreakable’ guitar from Sandvik Coromant and national coverage in publications like the Financial Times. The entire campaign is tailored to our business goals, especially the agency’s strategies for raising our European and Middle Eastern presence through the creation of our industry report.”

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