Devilish ramps, breathtaking stunts, the most daring champions – and, above all, energy levels off the dial! But rather than some sun-drenched beach in Australia or California, we’re talking about the center of Milan, at the Darsena waterway. On 4 September, it will play host to Red Bull Wake The City, Milan’s most spectacular summer event featuring world-class wakeboarders and FPT Industrial as the Official Technical Partner.
For its first collaboration with Red Bull, the leading energy drink, FPT Industrial chose wakeboarding, the spectacular water sport that grew out of a blend of water-skiing and snowboarding. Wakeboarding features athletes pulling off spectacular jumps and near-impossible tricks on boards towed by a boat.
The competition in Milan will be held in the Cable Wakeboarding format: instead of a motorboat, the athletes will be pulled by equipment that closely resembles a ski lift and will challenge each other in pairs in a special arena powered by FPT Industrial. The Brand will provide engines from its power generation range “packaged” to look like a six-pack of Red Bull cans. Their sustainable, reliable and silent energy will power everything that’s needed to make this high-adrenaline event a success: the obstacles, lights, music and stage through to the jury, stage direction and speakers and, most importantly of all, the cables that allow the athletes to perform their incredible stunts.
Even a floating obstacle, where athletes will put on their “wings” to carry out their aerial stunts, will be FPT Industrial branded. FPT Industrial will also have its own stand within the Darsena area dedicated to its Power Generation systems.
In addition to competing in the event, “Piffa”, as he is known to his friends and fans, will meet journalists and provide live commentary on his rivals’ performances.
