Consumer perceptions and a high profile product recall can make or break a food brand. The damage, if left unchecked, can come back and haunt a company for years to come.
Phil Brown, Managing Director at Fortress Technology outlines why paying attention to metal contaminant risks continues to be the mainstay of a robust brand protection programme and why it doesn’t pay to take a maverick approach to product inspections.
“Consumers today are more aware than ever about where their food has come from and how it’s being handled right across the supply chain,” emphasises Phil. “As a result of new legislation, domestic and foreign food exporters are under greater pressure to adhere to increasingly stringent levels of compliance and third party audits, whilst also having to contend with an ever-changing inspection market.”
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